Hisense Unveils Immersive World Cup 2026 Pop-Up Event in NYC
Published June 12, 2026
Official FIFA World Cup 2026 sponsor Hisense has launched an interactive pop-up experience at Hudson Yards in New York City, designed to engage fans and showcase its advanced display technology ahead of the tournament.
Published — local time around the world
As anticipation builds for the FIFA World Cup 2026, official sponsor Hisense has brought a taste of the global football spectacle to New York City. The electronics giant inaugurated an RGB-themed pop-up activation on June 9th at Hudson Yards, a prominent Manhattan landmark. This public event aims to immerse attendees in the World Cup atmosphere while highlighting Hisense's cutting-edge display innovations.
Situated alongside 'The Vessel,' the installation is set to run until June 13th. It features a collaboration with adidas and incorporates official FIFA resources, offering visitors interactive experiences that blend football culture with advanced technology. LED screens throughout the venue dynamically display Hisense branding, vibrant RGB animations, and World Cup elements, reinforcing the event's theme: "Real Game Begins with Hisense," a clever interpretation of RGB.
The pop-up serves as a platform for Hisense to promote its RGB MiniLED technology, showcasing flagship products like the 116-inch UX series and 85-inch U9 series televisions. As the Official VAR Review TV Provider for the upcoming tournament, Hisense is emphasizing how its display technology can deliver an authentic and immersive viewing experience for the 48-team tournament, which will be co-hosted across the United States, Canada, and Mexico in June and July of 2026.