Hong Kong Authorities Seize HK$156 Million in Counterfeit World Cup Gear
Published June 12, 2026
Authorities in Hong Kong have confiscated a substantial quantity of suspected counterfeit World Cup merchandise, valued at approximately HK$156 million, with many items reportedly destined for North American markets.
Published — local time around the world
In a significant operation, Hong Kong authorities have announced the seizure of a vast amount of suspected counterfeit items related to the upcoming 2026 FIFA World Cup. The confiscated goods, which include a large number of soccer jerseys and balls, are estimated to be worth HK$156 million, highlighting a major crackdown on illicit merchandise ahead of the global tournament.
The Intellectual Property Investigation Bureau confirmed the operation, stating that approximately 230,000 items were seized. Wayne Chung, a senior investigator with the bureau, noted that a substantial portion of these fake goods were not intended for local consumption. Instead, many were reportedly earmarked for export, with a significant percentage believed to be headed towards America to capitalize on the high demand for World Cup apparel.
The 2026 FIFA World Cup, set to be hosted across the United States, Canada, and Mexico, naturally generates immense interest and a corresponding market for official team merchandise. This latest seizure underscores the ongoing challenge faced by intellectual property rights holders and law enforcement agencies in combating the proliferation of counterfeit goods, particularly as major international events like the World Cup approach, driving fan enthusiasm and demand for team gear.