Beyond the Pitch: How Football Fosters Community During World Cup 2026
Published June 13, 2026

As the FIFA World Cup 2026 captures global attention, football is also quietly making a profound impact on local communities, serving as a powerful tool for social cohesion and integration around the world.
Published — local time around the world
With the FIFA World Cup 2026 now in full swing, the world's focus is firmly on the grand spectacle of international football. Yet, beyond the massive stadiums and global headlines, the sport continues to demonstrate its enduring power to unite people and build strong communities at a grassroots level, proving it is indeed more than just a game.
This sentiment echoes the perspective of former Liberian President and ex-professional footballer George Weah, who famously described football as a universal language capable of transcending national, cultural, and belief-based divides. This unifying potential is actively harnessed in various regions, including Australia, where initiatives are leveraging the sport to foster social connection and belonging.
One compelling example comes from Australia, where individuals are using football to integrate new arrivals into society. Labin Gurung, who arrived from Nepal as a student in the mid-1990s, was instrumental in founding Sagarmatha Football Club in south-west Sydney. This club has become a vital hub for newly arrived Nepalis, offering a sense of community and support. Through football, the club helps members find employment, combat loneliness, and reconnect with their new society, illustrating the profound impact a local team can have on individual lives and broader social fabric.