New Jersey Hotels See Low Bookings Despite High World Cup Prices

As the 2026 FIFA World Cup draws closer, host cities across the United States, Canada, and Mexico are preparing to welcome football fans from around the globe. However, in a surprising turn, hotels situated near MetLife Stadium in New Jersey are reportedly struggling with low booking numbers, even as they implement substantial price hikes for the highly anticipated tournament.

One establishment, the World of Blue hotel, is reported to be charging an eye-watering $450 for parking during the final match, with room rates soaring to $2,300 for the same event. Despite these premium prices, occupancy figures remain notably subdued. Reports indicate that bookings for preliminary games are hovering around 30%, while the final match, set to be a highlight of the tournament, has only seen about 4% of rooms reserved.

Industry analysts suggest that the combination of elevated accommodation costs, high ticket prices, and general travel expenses is deterring fans from committing to stays in the area. Many supporters are reportedly opting for hotels in nearby New York City, although even the Big Apple is seeing lower booking rates compared to previous major events. This trend highlights a potential disconnect between anticipated demand and the current market reality for accommodation providers in the region.

While the current figures present a challenge for New Jersey hoteliers who had expected a surge in business, there remains optimism that interest and bookings could intensify as the 48-team tournament progresses into its later stages. The 2026 World Cup, set to run from June to July, promises an expanded format, and the hope is that the excitement of the knockout rounds will ultimately drive more fans to secure their lodging.