Superdry Unveils Official FIFA Licensed Collection Ahead of 2026 World Cup
Published June 12, 2026
Superdry has launched its limited-edition FIFA Official Licensed Products Collection in India, celebrating the build-up to the 2026 FIFA World Cup with a range of football-inspired apparel.
Published — local time around the world
As anticipation builds for the 2026 FIFA World Cup, global lifestyle brand Superdry has introduced its exclusive FIFA Official Licensed Products Collection in India. This limited-edition line, timed to coincide with the world's premier football tournament, offers fans a unique way to connect with the upcoming event, which will be jointly hosted across the United States, Canada, and Mexico.
The newly released collection features a tribute series of seven national team jerseys, each re-envisioned through Superdry's distinctive design aesthetic and hallmark detailing. Complementing these unique jerseys is a premium athleisure capsule, drawing inspiration directly from the world of football. Designed to cater to both match-day celebrations and everyday style, the range aims to allow supporters and fashion-conscious individuals to display their passion for the sport.
To mark the launch, Superdry has also rolled out a dynamic campaign titled #WearYourGame. This high-energy promotional film seeks to encapsulate the universal passion and emotional connection that defines football fandom, illustrating how the spirit of the game extends far beyond the ninety minutes of play and integrates into daily identity.