Adidas Kicks Off World Cup 2026 with Major Fan Gear Sale
Published June 13, 2026
As the 2026 FIFA World Cup officially gets underway, Adidas is celebrating by offering substantial discounts on a wide range of fan merchandise, including national team jerseys and classic apparel.
Published — local time around the world
Football fans eager to celebrate the start of the 2026 FIFA World Cup in North America are in luck, as official outfitter Adidas has launched a significant promotional event. To mark the tournament's opening weekend, supporters can now find considerable savings on an array of World Cup-themed gear, from official national team jerseys to a variety of iconic 3-stripe apparel and footwear. This special offer arrives just as the global spectacle, featuring 48 nations across 16 venues in the USA, Canada, and Mexico, begins its journey towards crowning a new champion.
The promotion allows fans to secure authentic national team kits, including newly launched vintage-inspired '80s and '90s World Cup 26 jerseys, and even items from a dedicated World Cup 26 Pet Collection. By applying a specific promotional code, 'HUSTLE,' at checkout, shoppers can unlock an additional 20% off. This discount applies to both full-priced items and those already reduced in Adidas's ongoing summer sale, potentially leading to total savings of up to 60% on select merchandise.
Beyond the jerseys, the sale extends across a broad selection of Adidas's 3-stripe collection, encompassing footwear and various apparel items. This means fans can refresh their wardrobes with discounted shoes, clothing, and accessories, perfect for showing support throughout the tournament, which runs through July 2026. The combined discounts provide an opportune moment for supporters to gear up for what promises to be an unforgettable World Cup experience.