Jason Sudeikis to Feature Prominently at 2026 FIFA World Cup Opening

The cultural phenomenon of "Ted Lasso," spearheaded by actor Jason Sudeikis, has undeniably boosted soccer's profile in the United States. Now, as the 2026 FIFA World Cup approaches, Sudeikis himself is slated for a prominent role, integrating the beloved character's spirit into the global spectacle. His involvement is expected to be a highlight, particularly during the tournament's initial stages, showcasing the enduring appeal of the Apple TV series.

Sudeikis is confirmed to appear as an official World Cup ambassador, welcoming fans at SoFi Stadium ahead of the United States Men's National Team's opening match against Paraguay. This high-profile appearance will kick off a star-studded pre-game celebration, featuring performances from a diverse lineup of musical artists including Katy Perry, Future, Anitta, LISA, Rema, and Tyla, setting a vibrant tone for the tournament. The event will also include national anthem renditions by country duo Dan + Shay for the U.S. and Purahéi Soul for Paraguay.

This isn't the first time Sudeikis has lent his Ted Lasso persona to U.S. Soccer. Prior to the 2022 World Cup, he famously penned letters of encouragement to the USMNT players in character, offering words of wisdom. His continued association with the sport underscores the impact of "Ted Lasso" in connecting new audiences with soccer, a fitting role as the United States prepares to co-host the largest FIFA World Cup in history alongside Canada and Mexico, featuring 48 teams across 16 venues.